IMPORTANCE OF ‘WIN-WIN’

When involved in any negotiation, there are four possible outcomes. Here they are and the reasons for them.

1. You are so successful at negotiating an agreement that you ‘win’. If the other party negotiates poorly or is the victim of a resource imbalance (ie a power imbalance), he will lose.
2. Reversing these roles, assuming the same dynamics, you lose and he wins.
3. Or, both of you negotiate so poorly assuming your resources are evenly matched that you both make a bad deal and both lose.
4. Or, your resources and negotiating skills are evenly matched  and you obtain a ‘win-win’.
5. Remember a good deal has to be fair and balanced, and therefore a ‘win-win’.